Why we build it
Consistency is the key to skincare results. But as schedules tighten and motivation fades, routines often break down, leading to inconsistent product use. Layered with variables like travel, stress, and hormonal fluctuations, it becomes difficult for many people to tell what's working or what’s not. As a result, routines are often abandoned before products have a chance to deliver their full benefits, leading to constant switching and lost progress.
Solving the consistency problem takes more than willpower - it requires a system. One that organizes products, keeps them easily accessible, and enables use in new environments, beyond just the bathroom sink. One that streamlines application and supports habit-stacking in daily life. We built SONATAP for this purpose: a portable, intelligent system that stabilizes your routine with a fixed set of products and makes it effortless to stick to - so you can track what’s working with more clarity and confidence.
Skincare is not a one-size-fits-all solution - just as no single food can provide optimal nutrition and suit everyone, no single skincare product can do it all. The obsession with all-in-one miracle serums or creams reflects a desire for shortcuts, not for better results. But the challenges of maintaining a personalized, multi-step skincare routine isn’t about access to effective or affordable products, as it once was. It's about having the time to keep up in our busy, modern lives - much like the difficulty of maintaining healthy eating, where recipes and ingredients are abundant, but prep time would be a barrier without the help of any kitchen tools.
The beauty industry continues to focus on creating more "product", without addressing the involved "process". In a world where AI makes decisions and robots drive cars, skincare routines still live in the past - trapping people in front of mirrors, tying up their hands, and wasting time they don’t have. We built SONATAP to give people back the time and freedom they didn’t know they could have - without resorting to shortcuts or compromising results - by turning downtime into productive and enjoyable moments: let your products absorb as you continue working, doing chores or relaxing.
Proper application technique - using clean hands, incorporating wait time for certain products, and allowing full absorption between layers - plays a critical role in skincare routine effectiveness, much like proper forms in weight training directly impacts results. Yet in reality, cross-contamination from hands touching multiple surfaces during a time-consuming skincare process, combined with poor hand-washing practices and overlooked fingernail hygiene, can compromise both product integrity and skin health.
That’s why SONATAP is engineered around a no-touch approach. SONATAP GEN-1 utilizes silicone as the material for its built-in applicator - more hygienic than fingers by design, with its non-porous surface inherently resistant to bacterial buildup. It's easy to clean, quick-drying, and doesn’t absorb product, making it one of the safest materials for regular skin contact. Combined with SONATAP’s airless delivery system, this creates a controlled application environment that safeguards product integrity and minimizes hygiene-related issues in your routine.
How it works
01. Fill
02. Dispense
03. Apply
04. clean
